Case Study: Cigarettes

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Note: this article is a work in progress. It's about 3% done : )

Imagine it's 1890 and you see a cigarette for the first time. What do you predict about its future popularity?

Cigarette Plusses

  • Nicotine rush (focus, alertness, etc)
  • Social ties
  • Beauty of smoke

Cigarette Minuses

  • Health damage
  • Second-hand health damage
  • Second-hand air pollution